Photo via D. Sharon Pruitt
You’ve most likely seen the viral video, two Domino’s employees got bored at work and decided to do some pranks and record them. It’s pretty gross, especially when the guy puts a piece of cheese up his nose and then on a sandwich that is meant for delivery. Yuck. If you haven’t seen the video, you can watch the news casting from the Today Show here. Obviously since the video became so popular, this was a crisis for Domino’s. I mean, who would want to eat there after that? This became a huge issue for Domino’s as they struggled to regain their customers that they’d lost from this event. Domino’s President released this video in response to the issue which promises its customers that they are still a great company who takes pride in their food. He explains the steps that the company is taking in order to ensure that all locations are extremely clean as well as creating a better process for hiring higher quality employees.
Before they even started to talk to their consumers, Domino’s started researching to find out where the video came from and understand what was going on. It turns out that the employees weren’t receiving calls at the time so the food didn’t actually go out to customers, but it was still a damaging video that they needed to address to the public. The company was in the process of starting up their social media and had planned to implement it one week after they had discovered the video. The crisis made the pizza chain jump into their twitter and Youtube accounts a bit earlier than they had intended. Although it was new for them, they reacted promptly and correctly. I think that with the release of the video and responding to concerned customers on social media, they were able to silence some of the criticism. Since then, they have released new marketing tools and design which has boosted their sales. While they may not be the most popular chain, they were able to keep their company strong and have been able to grow in the past few years.
Photo Via just.Luc
I remember the first time someone in college told me that they had to write a press release. I thought to myself that it sounded somewhat strange for a college student to do. This person has since graduated college and he now uses press releases quite often in his career. They almost seem like a thing of the past, but honestly, being able to write a press release is what could stand between your success in gaining publicity or never being heard of at all. So I did a little research on how to write a press release that can get you noticed and here’s what I’ve gathered from my findings:
1. Zach Cutler recommends that you intrigue your audience by coming up with a good headline. If you want journalists to notice your work then you’re going to need to show them something that sticks out from the rest. They probably receive numerous emails asking for them to review their press release, but one with a good headline is likely to grab their attention and improve your chances on actually getting it out there.
2. Cutler also recommends keeping the press release to no more than 2 pages although 1 page is best. It’s important to get to the point in your very first paragraph because many people will only read the first sentence and then skim through the rest. Strategically place the most important information in the beginning with the following paragraphs supporting the information in the first.
3. One of the tips I’ve discovered was from columnist MG Seigler, as interviewed by Raven who recommended persistence. Just because a journalist looks past your first few press releases doesn’t mean that you should stop trying. Sometimes there are things in the news that are more newsworthy and timing is important. So don’t give up even if you feel like you’re not getting through.
I hope that these tips will help you to write a good press release in the future and maybe I’ll even be hearing about you in the news!
Tonight I joined in on a twitter chat with the hashtag #blogchat started by Mack Collier which discussed how to create content for a niche audience. Some of the questions that he started off with were “How do you create content for a niche audience & how is that content diff from a wider audience? Special considerations?” and “If you are creating content for a niche audience, do you simply need to have a better understanding of that niche? More?” Most of the tweeters participating were bloggers and before the chat began they posted links to their blogs. So the first advantage I can see about Twitter Chats is that you are able to publicize your blogs or other social media to all of those participating.
I started off the chat with a simple introduction of myself and letting them know that this is my first twitter chat. I was welcomed and immediately gained a follower and one of the tweeters tagged me in a tweet recommending for others to follow me. I was surprised that people were so welcoming of someone they don’t know and were willing to give me publicity.
I wasn’t really sure what to expect so I sat back for a few minutes and watched the chat begin. I realized that almost all of the people in the chat were bloggers and were quite experienced. They had some great advice on how to get the right people to your blog page. One good recommendation that I saw was “broad categories, specific tags” –
After this Public Relations class I will continue on with blogging about Real Estate in Indianapolis. So what I would like to know more about is just how to build my niche and follower base as well. I hope that anyone who’s reading this is inspired to go and join in on a twitter chat. They are really informative and can help you gain followers as well! I definitely recommend the #blogchat that I did tonight. They do twitter chats every Sunday at 9pm!
Photo Via MKHMarketing
Photo Via Compfight
We all know Paula Deen, that older woman we see on TV that reminds us of our Grandma cooking up sugary, buttery, sweets. I even have one of her cookbooks from which I’ve made some recipes for my family that they all love. My parents have went to her restaurant, The Lady and Son’s, in Georgia and enjoyed her meals. She seems like an All-American woman who got lucky enough to become famous for clogging arteries. She didn’t have anything handed to her and struggled through life like many people, which you can find out about here.
What really got people to hear about this television cook was this summer when she admitted under oath to to using the N-word in the past during an incident where she was held at gun point. Although she has not called anyone a racial slur since becoming famous, this incident still caused an uproar and she instantly lost nearly all of her company relationships such as The Food Network and Walmart. In her appearance on the Today show, Deen tried to redeem herself by asking the crowd if they had ever said anything that they regret and wish they could take back. In my opinion, everyone has said something terrible that they would not generally say when they are in a time of distress.
So Paula chose to broadcast herself on the Today show in an attempt to knock down the rising anger among viewers as well as posting YouTube videos as apologies. I don’t believe this was her greatest idea, and having a better PR Professional might have been a better approach in helping her get back on her feet faster.
Is Paula Deen going to be able to rise above the issues that she’s faced and make a come back? Absolutely. But she is going to need to make sure that the next time she is robbed, she uses some kinder words. Here is a recap of Paula’s most recent public appearance.